Creating a solar panel that never needs to be replaced is a business failure. Selling the same number of electric cars next year, instead of more, is a business failure. Not consuming more next year is an economic failure.
We are locked into a forever growth runaway train and our solution to the earth dying is to make more, buy more and then buy even more of the same thing next year.
Human population is predicted to decline in many parts of the world and this is seen as a massive economic risk, not a boon for the planet. It’s a risk because we’ve all gotten comfy with the guarantee that property we buy will always become worth more over time. Less humans to buy stuff? Unthinkable.
Our very existence is the problem, and our insatiable appetites for reproducing and consuming. The sooner we show some humility and realize that we’re the problem, and our system of forever growth is guaranteed to destroy the planet, the better.