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After a couple really bad experiences with product quality (think clothing items that don't last after a couple washes) I no longer buy Amazon branded items. It's going to play against them over time if they keep messing up on quality.

So once again, we see that institutional behavior seeps into every aspect of a "society", so Amazon only has itself to blame.

That’s no different from store brands at grocery stores. (And it’s AmazonBasics/Solimo.)