Even if zero people bought these weird brand products, their existence causes prices to go down, because prices are at the margin, and that's why it pisses off our Tweeter. Because he has to sell for less profit.
You can debate, of course, where one should draw the line in terms of a race to the bottom of the quality barrel crosses from "good" to "bad" but intentionally avoiding liability and responsibility through lies and shell companies is a pretty clear case.
There's plenty of foreign-brand stuff available for good prices at equal-to-or-higher-quality domestic US brand stuff. But then there's also complete garbage scam trash, and Amazon should absolutely deal with that.
At least the stupid-ass brand names make it easy so far to avoid this stuff.