This is pretty much why I only use browsers with ublock origin installed, and avoid browsing on devices I can't filter out 99.9% of image/video ads. I don't see ads on youtube or google or most other common sites. The only way I get advertised to is sponsored segments in videos or podcasts, or reading a product review I see on a site like HN.
In the case of the former, the sponsor is hoping my willingness to watch/listen to the content provider talk about stuff I like will transfer some level of tolerance to listening to them shill a product. In reality I either mute it until the segment is over or skip past it (if able). For the latter, I do sometimes look at product pages for gizmos and software posted to HN but I bee-line straight for the specs and ignore the marketing fluff, which is either a wordy summary of the specs, or else completely lacking in substance.
So I think some audiences are simply not targetable by their own choice and you have to accept it. I have certainly tried pretty hard to make myself impossible to advertise to (at least in a consistent and reliable way), and I don't think this mindset is uncommon in the industry.