I'll be honest, I'm not interested in hearing about entirely fantastic experiences; indulge me while I explain why.
When I'm traveling, if you want to entice me to use your AirBNB, you need to provide - at the minimum - an exactly equivalent or superior experience to what I can get at a hotel, and for a cheaper price. If you can't, then logically there's zero reason for me to book a stay with you. Why would I pay more for less service? That isn't logical.
Yes, I understand some things are, more or less, impossible to do with an AirBNB (I don't expect turndown service, or room service for instance). However, most other things that a hotel could offer, I would expect, such as a coffee maker, a mini-fridge, a microwave, Internet connectively, and perhaps printer access (after all, a color laser printer isn't prohibitively expensive, and the toner makes usage cheap).
Everything I mentioned I can get at an Extended Stay America, or a Residence Inn, or some other long-term hotel-like setting. As for actual hotels, I can frequently get either better service, or a more extensive suite of services, many of which are complimentary, some of which are available for small fees and which no AirBNB could ever realistically offer.
Now having said all this...
I'm only interested in unpleasant stories. I only want to hear about when things go wrong. Because just like a good site reliability manager, I'm looking for 99.999999% uptime. I expect everything to go smoothly, always. And when it doesn't, I expect, at the minimum, steps taken to rectify the situation, and if the situation becomes an inconvenience to me bordering on a disruption of stay, then I expect a refund. These are all areas where AirBNB is significantly worse than large hotel chains - even the modest hotel chains like Holiday Inn or Microtel or Motel 6.
This reminds me of Ron White's bit about staying at The Ritz Carlton in Atlanta...
"I get to Atlanta and I check into the Ritz Carlton Hotel. And, uh, the next morning I go to take a shower and there's no hot water. And I called the front desk and I tell the girl at the front desk, I said, 'There's no hot water.' The girl at the front desk said, 'Sometimes there's no hot water.' Didn't I just tell you that? I said, 'I've stayed at $20 a night motels. The water was so hot you could cook your nuts with it.' She goes, 'Well, every once in a while, everybody will wake up at the same time and they all take a shower at the same time and we run smack outta hot water.' You guys didn't think about that? They thought about it at the Motel 6. But that whole concept of people wake up in the morning with shit to do got right by the Ritz Carlton Hotel?"
This is why I'm interested in hearing where it all goes wrong, when, and why. No hot water in a $500 a night hotel is completely unacceptable, anywhere, anytime, ever. There's nothing you could say to me that will change my mind.
"Power went out, sir." Well where the fuck is your backup generator and why isn't it running?
"There's something wrong with the natural gas lines, sir." Well why don't you have an on-site backup tank for these situations?
"Everyone woke up and took a shower at the same time!" Well why the fuck don't you have secondary boilers that monitor the primary ones and anticipate and correct for that?
"Internet access is down sir." Why the fuck don't you have multiple connections with failover to ensure connectivity is maintained?
This is why I want a hotel and not an AirBNB. AirBNB doesn't have the scale to deal with these kinds of issues because it's essentially Hotel Uber. I understand not everyone is this exacting. That's fine. That's more than fine. More power to you, book on AirBNB all day every day if you want to. But I'm not going to, because I've heard enough of these stories.