There's many people including celebrities who are willing to pay huge sums of money to be part of that exclusive club. So the value of yuga lab's is not only in them coming up with some web3 game, it definitely isn't going to be their "endgame" as the author claims. Their brand they have so much more opportunities to add value to their eco-system.
[edit] To the ones who are down-voting this post, maybe explain why you are down-voting this, so I can understand what exactly I said that's wrong here.