that's a point that many (too many) people misses right now. it will cause a lot of problem. If someone is able to reproduce (somehow) what AWS / Google does fro cloud, but with an EU company, they will have a lot of new customers very soon.
This is different for example to DigitalOcean LLC, that is a US-entity providing service to European customers (this example has to be verified, but that's what I remember).