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None of these are European companies. It already matters to some today, but due to policy pushes within Europe over the next 10 years it is going to matter to a whole lot more

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that's a point that many (too many) people misses right now. it will cause a lot of problem. If someone is able to reproduce (somehow) what AWS / Google does fro cloud, but with an EU company, they will have a lot of new customers very soon.

It's a common confusion, but when you contract with Google Cloud, the service is provided by "Google Cloud EMEA Limited, Ireland", which is an European company, and when they provide you with a datacenter in Europe they are totally an European company operating in Europe.

This is different for example to DigitalOcean LLC, that is a US-entity providing service to European customers (this example has to be verified, but that's what I remember).

This is a distinction that will be increasingly lost on EU regulators, more so than it already is today.

It is lost on regulators due to CLOUD act. The parent company still can access the personal data stored by subsidiaries.

Google Cloud EMEA Limited, Ireland is subsidiary of US entity. It could just as well could be a US company with respect to privacy laws and regulations.

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