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There isn't a real alternative. Many content creators have created their own sites (like corridor crew), and there are theme specific sites like nebula or masterclass, but nothing with the broad appeal and audience of youtube

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Somebody with deep pockets could have a crack at it. You could pay the top YouTubers to host content on both platforms, then add some special bonuses for exclusive content.

I really think Netflix should have a crack at it. (But clearly labeled as a different kind of thing. )

Microsoft already tried with mixer against twitch, its really hard to get users to move to a new platform when they are used to the old one

I don't use Twitch because I'm not in the Twitch demographic, but I refuse to use Mixer because of how Microsoft was trying to push it on me.

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