Not the first time this has been tried to Asian Carp [0], other rebrands have included "silverfin" and "Kentucky Tuna" (yes really). Though apparently, some took legal issue with the latter [1].

[0] https://www.wideopenspaces.com/can-you-eat-asian-carp/ [1] https://aboutseafood.com/news/kentucky-tuna-a-bad-idea-thats...