Nvidia's approach to software is really interesting, and demonstrates that they have a hardware culture through and through.
They could turn Canvas into a web app and charge a monthly subscription. Alternatively they could go the OpenAI GPT-3/DALL-E-2 route and give it away as a web app or API to generate a huge potential customer list. Instead, they're only interested in technology demonstrations.
I'm not arguing that this is a good _or_ bad thing. It's just interesting to watch a company drive one of the greatest innovations humankind has ever developed (AI), yet fail to capitalize on the resulting value creation due to a hardware focused culture.