It's marketing ignorance: it's like selling a Facebook like button for 1200 euro's as a "social marketing" (true story BTW).
Go on...
My boss as at an internship charged a client 1200 euros for adding a Facebook button. I believe he sold it as a social marketing something or other. He liked to overpromise, overcharge and underdeliver. Oh, and sold stuff we couldn't do. Needless to say the company shrinked by 400% by the end of the internship.
Not anymore, the stock is down more than 50% since 11pm yesterday!