a) Ship the source code alongside the binary
b) Offer to furnish the source code to people who ask for it
AFAIK, the second option was intentionally introduced to provide for a delay in releasing source code, since providing the source code to uninterested parties might be cost-prohibitive if it's 1992 and you're publishing on floppies.
But just one thing... according to Wikipedia [1] it is actually based upon Hotspot, but they also entered an undisclosed agreement. In such aspect, Azul may have licensed Hotspot not through GPLv2 but through different terms with Oracle. If that is true, they may be able to keep part of their code out of GPLv2.
Also they had some open source stuff released under GPLv2 at another website [2].
[1]: http://en.wikipedia.org/w/index.php?title=Azul_Systems&o...
Edit: I upvoted you moonboots, thanks for the pointer below.
- Cliff Click, http://www.infoq.com/interviews/click-gc-azul