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I think they just took a screenshot of some video game from the 90s. Duke Nukem? Doom?

Seriously does this kind of image do anything for the scientists or is this just PR?

Tone is annoying but the question is good. Here's some background on why this is being done:

Briefly: asteroid geology, better orbit prediction through understanding of mass distribution, modeling for evolution of solar system studies.

There would have to be a rationale, because time on the telescopes is limited.