The feeling of hunger is not comparable between people. Hunger is driven by multiple sensations (blood sugar, stomach stretch, hormone levels) and by cognitive behaviors (it's lunchtime, it's a feast day) and psychological conditioning (advertising). People have relationships with, and expectations about food. The response to hunger is learned. It is driven by culture - for instance it is 'manly' to eat a large steak and loaded baked potato where I'm from; many times the smaller cuts of steak have either a woman's name or some feminine aspect.
Scientists use Occam's Razor to find the most probable cause for some effect, and people in general want to find something simple to blame. I think the obesity epidemic has many causes, and it is particularly hard to understand because researchers have only lately begun to take hunger seriously. It is easy to say "Diet and Exercise" but losing body fat means that you must continuously make choices that decrease your comfort in some way - eating fewer highly rewarding foods, maintaining a state of hunger, increasing activity level. Those choices are difficult, and they are different for everyone.
I believe there are many consequences of the difficulty in measuring and tracking hunger. I think that many people (including doctors and researchers and HN users) want to be able to change one thing or add one drug and suddenly solve the obesity epidemic. I think it makes it hard for doctors to talk to patients. It makes it hard for people to understand what their body is doing.