One reason for believing that irrational algebraics, or pi, or e are normal, is a crude heuristic which is that "there is nothing special about base b". You can also take a computer and compute digit frequencies up to some very large precision, and see what happens. Generally speaking, it feels like "naturally defined numbers" should be normal unless there is a good reason for them not to be (and this is entirely independent of the fact that uniformly random numbers are normal). Proving this is a very different matter!