To be clear - all of the items you've listed would probably fall into the "owner is abusing the renter" category.

I'm becoming more and more hostile to "we've sold you product that has a little man inside who only obeys us" style approach, and to tackle your software example - I find it just as hostile there (I actually refuse to purchase Apple products because you absolutely do not own any device you've purchased from them).

I'll pay for a subscription service that has a genuine recurring cost for the company (ex: I'm using their networks and servers to process data as part of that subscription). But this new world where companies try to make you pay a subscription to get access to static content (or in this case: literal hardware) that lives nowhere except on devices you own is not something I find morally or ethically acceptable.

Frankly - my strong opinion at this point is: If I own a device, I legally must be provided with a key to EVERY lock the device has: physical or digital. No more "you own the phone, but we kept the keys" or in this exact case: "you own the seat heater, but we kept the on/off switch"

Would you think it's acceptable to have BMW stop providing you the ignition and door keys? "Just call us up and we'll unlock the car! (for a small subscription charge)" fuck that horseshit. That's no ownership, that's servitude.