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Imagine paying a company $18 a month to warm your butt. Imagine going back in time and telling your great-grandfather you pay someone to warm your butt.

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Imagine living in cold climate. Heated seats is very nice to have in certain places where temp below -20C is not uncommon.

(Paid monthly subscription is a different issue though.)

I come from a family where my father refused to use the AC in the car no matter how hot it was because it lowered the gas mileage

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