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"So McKinsey's report limited its scope to the online economy in the G-8 countries plus five more: Brazil, China, India, South Korea and Brazil."

lol

Why is that funny? If they are assuming a pareto distribution then getting the top 13 countries probably would make the estimate fairly accurate.

I think the lol refers to the fact that Brazil is counted twice.

Ah, yep. The jokes on me:) I missed that.