The result is that a lot of creative and talented people are putting out some beautiful, powerful, and entertaining works which are ultimately used to lie and to psychologically manipulate the masses in order to shape their views and extract money from them.
How many more artists could be paid and paid more by cutting out the bullshit merchants both inside and outside companies?
The vast majority of this strategy document is ridiculous drivel, written to sound profound but conveying no meaning. One early tipoff is the nonsensical timeline on page 6 -- it's basically just rattling off random bits of art history with no relation to the brand or the proposed strategy.
Most of the time modernizing the logotypes and fonts to make them simpler does not work, but here someone came with a coherent strategy that simply looks good and is distinct enough.
https://medium.com/look-and-logo/a-closer-look-at-the-premie...