But, I decided to link to the bloomberg article since it gives a better context.
To my non-expert intuition, it seems a double-edge. Currency devaluation brings the cost of European manufactured G&S cheaper and brings a boost to the economy, and hurts US exports. On the other hand, Bloomberg cites devaluation of Euro would bring more investments in the US as it is now a parity.
Basically it's just: high currency is good if you're importing, bad if you're exporting.
One anecdotal example is Czech based JetBrains. They announced a few days ago that they're increasing subscription prices. I presume, they have a huge sales numbers in the US.
I really don't understand macro-econ on this scale, Bloomberg article is good, but would be fascinating to read deep analysis of pros and cons.
These prices are the opinion of a relatively small number of people, some of whom - like certain well known banks - have a long record of bad faith price fixing.
For example:
complete rubbish, FX is the most liquid and actively traded instruments there are
> In terms of trading volume, it is by far the largest market in the world, followed by the credit market.
Furthermore:
> Trades between foreign exchange dealers can be very large, involving hundreds of millions of dollars. Because of the sovereignty issue when involving two currencies, Forex has little (if any) supervisory entity regulating its actions.
It's actually since December 2002.
1999 is the first time the EUR reached parity with (then dipped below) the USD.
I may still have this issue in my memorandum box. But no, I won't go looking for it. ;)
I have a colleague who likes to say that “every concept expressed with less than three words is adding confusion instead of reducing it”, and I like this saying more and more every day.