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Umm people definitely don't consider posting on tiktok "labor" like you're suggesting. a) It's fun, and b) they're getting social status / minor celebrity status. Even if there was no chance of making any money I can guarantee you people would still try to grow a following.

Posting tiktoks =/= working a 9-5 at Microsoft

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There are quite different experiences outside of your own. Many people and businesses work on TikTok and every other social platform, there is a creator fund on pretty much every major platform out there. Millions of people work full time to find success on sites like TikTok, and almost every trending post is an ad for some sort of business, or for profit. Don't just lean on your own personal understanding and experiences.

Fair. I guess I just don't think TikTok is misleading anyone into thinking once you hit x views, x likes, and x follows, you'll see an appropriate financial return. Maybe I'm wrong though. I figured everyone views (or at least should view) TikTok HQ as a kind of neutral medium, not an employer.

I have a moderately successful YouTube channel and good instagram following. Filming, editing , posting and commenting on 2 videos a week is absolutely a job.

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