Would anyone with talent, skills, and self respect jump to do it?
Working for free at a large and quite profitable company?
The problem is that because of how perception can be manipulated on social platforms based on that success illusion. It makes people think that the success comes just for creating simple content, and trumps one's ability to prioritize making money to do real world things like paying rent and for food. It's borderline exploitation of children, who often over expose themselves just for likes, and that is going to be bad for their future prospects in being taken seriously when they want to get real world and respectable jobs.
It's free work with little reward. The brand deals go to celebrity creators, NOT to normal creators, while the platform profits massively and underpays most everyone who does the real work. Most of the influencers on these platforms find that even the popularity they gain fades quickly in the real world, especially as the platforms begin to decline in popularity as well, and the minute they stop working hard for free.
We need to stop fooling ourselves about it all.