His point was going after newer and smaller companies is a joke when larger companies are basically getting away with murder, or more accurately doing nearly the same thing you're punishing smaller companies for doing (at a larger scale)
The way to follow the rules is looking who is doing worst and take that as an upper bound?
Prioritising limited enforcement resources based on harm minimisation.
And if something goes wrong use the tools from a democratic regime to change it. Even with its drawbacks democracies are the best system known to rule countries.
You mostly need to outlaw all of it or someone will keep doing it. Going after smaller companies won't change anything