It’s [time to live](
https://en.m.wikipedia.org/wiki/Time_to_live). Once a bad route is published and propagates, TTL determines how long it remains cached.
The real issue is, it took Rogers engineers so long to diagnose and address the problem, allowing incorrect route maps to propagate to deep and far corners of the internet.
Anecdotally, a friend in Greece roaming with a Canadian Rogers SIM card was unable to use her phone. Perhaps other Canadian Rogers subscribers, traveling on far continents can confirm?
My guess (pure speculation) is Roger’s TTL values have been dramatically decreased by now, which will increase the bandwidth requirements for network state management. This is also not great news for Rogers customers and peer networks.