We saw ory.sh a while ago and it looks great. From what I can see now, ory is mainly focusing on the server side, while Logto is not only an identity service, also trying to provide a smooth and customizable sign-in experience (UI) for end-users and let you to focus on your real business asap.

Plus, Logto comes with a web admin console to manage Logto and to know your users with no coding skill required. You can get user insights like DAU/MAU with graphic charts within the console.