Has anyone experimented with putting the priciest option first?
I once read that eg furniture shops put the most expensive items at the entrance to the shop thereby making the rest seem affordable.
I once read that eg furniture shops put the most expensive items at the entrance to the shop thereby making the rest seem affordable.
The problem is that anchoring apparently also works with unrelated numbers so first reading “1500 happy customers use this product” could impact how the 2999 price point is perceived.
https://blog.hubspot.com/ecommerce/setting-ecommerce-prices-...
They don’t sell many of them, but they increased the number of doubles sold substantially, since it became the “medium” option rather than the large.