The concept have been mentioned by Amazon for years.
For reference see:
"AWS re:Invent 2018: How AWS Minimizes the Blast Radius of Failures" https://youtu.be/swQbA4zub20
For reference see:
"AWS re:Invent 2018: How AWS Minimizes the Blast Radius of Failures" https://youtu.be/swQbA4zub20
(I work at AWS.)