Normally I avoid sites like Noom for life, even after they get rid of the surveys.

This has some kind of neurolinguistic programming/hypnotism feel where someone is trying to nonconsensually take your money. It's like a salesman asking you if you have problems, and they're always trying to reinforce in your mind that you have problems that go away once you give them the money.

It just feels really creepy and dirty.

With CBT, the user putting a lot of trust in the app and this feels like a violation of the trust before anything starts.

This trend is the worst thing in apps. Stop it. Just show me what you offer and how much it is. Your users are smart and they want a solution to a problem. Don’t treat them like they are stupid.

I felt the same as this comment, it's off putting. Marketing tactics everywhere using information we enter in a survey. No pricing shown until the end. University logos to show social proof. I'm sure it's a well thought product, but in some ways it looks scammy. It also looks wildly overpriced for an automated product, comparing it to an actual doctor you can talk to is a fallacy. By the way, how can we delete our information if we don't buy and we got to the end of the survey? Thanks!

Maybe you should mention above that you optimize your app mainly towards making profit, not helping people sleep.