I work with people across the U.S. and every time I setup and meeting we have to always clarify the timezone and it's worse when working with Arizona because sometimes they are in Pacific Time and sometimes in Mountain Time since they don't observe Daylight Saving Time.
So, if everyone were on UTC, you could just say "Let's have a meeting at 16:00". 16:00 might be the middle of night for some people or the middle of the morning for others, but who cares? Everyone knows when 16:00 will happen. So, if I agree to the meeting, I don't have to know if they are in Mountain, Eastern, or Japanese time zone, only what time in UTC the meeting is. Done. Easy. No time math.
Who's with me?