C is sort of a dead end. There is very little innovation there. And that's fine; the users of the language seem to want it that way. They just want to write software the same way they've been doing for the last 20 years. Why would such a conservative user base want to switch to a different language like C3?
Linus once said this about Subversion: "Subversion has been the most pointless project ever started... Subversion used to say, 'CVS done right.' With that slogan there is nowhere you can go. There is no way to do CVS right." Could C3 be the Subversion of programming languages?