The same reason the government produces actually half decent financial literacy courses aimed from kids to adults. The same reason the CDC has instructions on how to brush your teeth. The same reason why the FDA will literally give you cooking tips for peas.

There is some class of people out there who don't understand or aren't capable and the government is acting as a gap filler.

After the July 4 mass shooting a 2 year old was found wondering the scene unattended. He was safely returned to relatives. Sure I have pictures of my kids but am I alive to display them?

https://www.bbc.com/news/world-us-canada-62047223