https://en.wikipedia.org/wiki/Kinetoscope
"Even as Edison followed his dream of securing the Kinetoscope's popularity by adding sound to its allure, many in the field were beginning to suspect that film projection was the next step that should be pursued. When Norman Raff communicated his customers' interest in such a system to Edison, the great inventor summarily rejected the notion:
No, if we make this screen machine that you are asking for, it will spoil everything. We are making these peep show machines and selling a lot of them at a good profit. If we put out a screen machine there will be a use for maybe about ten of them in the whole United States. With that many screen machines you could show the pictures to everybody in the country—and then it would be done. Let's not kill the goose that lays the golden egg.[82]"