Apple absolutely needs to be checked in other ways—-the fact that it’s selling advertising while setting policies that hurt other advertisers stinks to high heaven. Let antitrust rake them over the coals for that.
Apple sets a restrictive and privacy-centric set of rules for advertisers, which it then follows. The fact that this is a problem for other advertising companies is an indictment of those companies and their bleak surveillance-enabling business model.
Contrast this with the "use WebKit or go home" rule, which, like it or not, is favoring Apple's product over others. It's not like these advertising policies are "be headquartered in Cupertino", it's "if you want to track our users you must ask them first".
0: https://videoweek.com/wp-content/uploads/2021/09/Apple-permi...
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at this point, but I can only imagine the borderless design for the secondary button originating from a dark pattern.I dislike it. I think buttons should be buttons. But this isn't a special case, so unless you consider every instance of two buttons looking this way a dark pattern, this one isn't either.
The entire point of this pattern is to guide the user into a "default" option so using it for anything where the user is suppposed to provide informed consent is a dark pattern. The only places where it is not a dark pattern is where default choice actually aligns with the interest of the average user and I think that is hard to argue for a choice whose purpose is primarily to be allowed to better manipulate the user into spending more.
It's a dark pattern, and I really doubt it's accidental.
A button posts, a link gets.
As a step in the device setup, the button infers some form of enablement or configuration while a link is perfect for skipping.
I still don't like it! But I also never had any trouble using it. Except Apple Music. Don't get me started.
Darker patterns would be a preselected checkbox with a ok button or a default consent with a "go to settings to update your selection".
This is a "Personalized Ads" popup with an On and Off option, it looks pretty ok to me.
Apple is very much a 'private from everyone but apple' company, they smartly just don't talk about it out loud. For their high level apps like TV and such, have things like privacy review. But their security, activation and map parts do record a lot of info.
Apple kindly publishes IP exception lists so you can still receive notifications, while blocking the rest of 17/8.
Since notifications are user-visible, one can audit for unexpected, non-notification traffic to Apple's advertised notification-only IPs.
If a large corporation officially advertises to enterprise customers a bounded, testable claim (e.g. traffic to these IP addresses is limited to notifications), then that claim can be subject to ongoing audit by the IT teams of multiple, independent, enterprises.
Verified accountability is far superior to trust. Step 1: vendor corporation makes a bounded, testable, claim.
They aren’t a monopoly as long as you don’t consider income demographics.
Incidentally, that doesn't mean the alternative has to be the wild west - that's a false dichotomy. Controlling access is fine; it's simply not fine that it's the platform that holds exclusive sway, especially if the answer is "only if we're the ones providing that app."
I'm sure there are some subset of app-store rules that taken by themselves, without the context of the other app-store rules are not self-serving. But that doesn't mean the rules overall are - and that's the reality that competitors need to deal with. Unlike apple, they can't change the restrictions they need to comply with. Both in actually immediate sense, and in a more meta process sense Apple has an unfair advantage they can and do exploit to extract tolls from the interactions between users and third-party providers.
The fact that some of those protections also protect user privacy to the extent the user stays in Apple's walled garden is almost akin to blackmail: rather than trying to protect the user's privacy regardless, they've tied the user's privacy to the Apple ecosystem. It's all or nothing. Would be a shame if anything happened to that privacy of yours - are you sure you want to leave our walled garden? There aren't any other curated gardens (we made sure of that!), and your device unfortunately has no way to safely and conveniently opt in to risks worth taking, so it's our way, or the wild west out there... oh, and if you really want the wild west, we'll take your hardware too, you'll need to use android, and we use obvious UI patents to ensure it's inconvenient to switch a lot.
It doesn't take an evil, machiavellian plan to end up in a situation in which the rules are so slanted in Apple's favor. All it takes are lots of tiny by themselves reasonable features - but steps that are always tested against Apple's interests, since those get a voice in the decision-making process, and rarely tested against third-party interests. It may well be that Apple was well intentioned in its privacy rules, and that those rules truly do protect the user - yet still have those rules stifle competition in a way that also harms the user down the line.
All good apart from this. Apple does this magnificently, ie closed hardware protocols. For example there are significantly better earphones than airpads pro (and some cost +-same), but good luck getting same level of integration over apple's proprietary protocols.
While rest of whole universe at least tries to adhere to open things so we users have freedom in how we design & evolve our electronic setup, they have basic support for stuff like bluetooth and superb for their proprietary protocol. If some random chinese company can make seamless aptx hd integration with their buds, so can apple. But it won't.
Thunderbolt vs USB. Again whole world vs Apple. It required... who else than our sluggish EU to come up with way to end this cable madness that would otherwise continue forever. Seen enough 40 euro frayed cables for one lifetime. For me this was a one of few breaking points between Iphone 13 pro max and Samsung S22 ultra. I am currently very happy user of the latter. That's hardware lock-in like hell.
WAT.
Maybe you mean Lightning vs. USB? Well, it turns out that while a whole committee was designing 15 different and confusing standards over the past 20 years, Apple designed two, and they work.
Now it's suddenly "Apple vs. the world" because the USB committee managed to spit out a semi-functional spec that ... Apple was the first to actually go full in with their desktop offerings, pissing so many people off.
Some people just cannot understand that they have different strategies for desktops/laptops and mobile phones and go with “Apple walled garden bad”.
> Apple was the first to actually go full in with their desktop offerings, pissing so many people off
And also more or less designed the connector, apparently.
The USB naming of the protocols:
USB 3.0, USB 3.1 Gen 1, USB 3.1 Gen 2 -> USB 3.1 Gen 2 x 1, USB 3.2 Gen 1x2, USB 3.2 Gen 2x2, USB4 Gen 2x2, USB4 Gen 3x2
is ridiculous without even getting into the complexity of the protocol
Apple is also a member of Khronos (and so is Microsoft btw) yet decided to push their proprietary API instead of working with open standards.
Membership in a standards organization makes just as much sense for a company competing with the standard as it does for one embracing it.
Which open standards? If you mean Vulkan, then it appeared in any viable form three years after Apple released the first version if Metal.
And Vulkan itself was donated by AMD because they couldn't figure out what to do with otherwise proprietary Mantle.
"...they somehow convinced apple users..."...by making a product that fits Apple users' needs in a market that always had lots of competition, meaning that those who for whatever reason didn't want to use Apple products could always pick anything else.
https://variety.com/2022/digital/news/spotify-google-billing...
And previously Spotify and Netflix had a loophole on the Play Store:
https://www.cnbc.com/2020/09/28/google-to-enforce-30percent-...
Is it profitable for many developers?
Was under the impression that making decent money was possible years ago, but in recent years it's not real profitable for the vast majority of devs.
Apple turning the Music Player app in Apple Music allowed them to catch a huge part of the market that had never interacted with music streaming before. Extremely anti-competitive. IMO when they did that they should have immediately been forced by the EU to instead show a pop-up that also gave the option for Spotify, Deezer, Tidal etc.
But that's if nothing changed. My concern is that if companies are given the opportunity to have their own stores, and their own payment processors, we're going to end up with de-facto-forced-install of a store and acceptance of terms, and it favors companies that already have a strong presence in the marketplace. I might want to use WhatsApp, but now I need to install Meta's store, and I'm required to give it access to a blanket set of permissions.
And guess who doesn't have the power/influence to get you to install a custom store: The small devs, the new entrants, the challenger apps.
Better would be
a) to give the user control over permissions in a way lets them deny ALL permissions without the app being able to know that it was even denied the permission wherever that is remotely possible and
b) to restrict what what market leaders can get away with which should not just apply to Apple but also to hugely popular apps
c) to require interopability from social networks and other communication platforms to counter network effects.
The entire tech space is still a wild west in what corporations are allowed to get away with and eventually what will need to change if individuals are to retain any control over their digital lifes.
Perhaps by creating products that their users actually don't hate using.
Or just admit it: you're making it up, especially the part about what Apple "wants". And the part about what Apple will supposedly charge for.
Well they did, at least during Steve Jobs's era.
The only reason why we attribute today's Apple as "greedy" and not Jobs-era Apple as such is because you have fonder memories of him. Also, Jobs was a master of the reality distortion field and could explain things easier than today's Apple could. But none of that changes whether or not locked down devices are anticompetitive or not, just whether or not Apple's own fans are complaining about it.
Furthermore, there are pro-consumer justifications for Apple's uncompetitive behavior. In fact, that's Apple's whole defense against the antitrust inquiries it faces: the digital warlord's walled garden is for the protection of its serfs, and if the serfs don't like it they can surrender all their property and swear fealty to another digital warlord.
What people dont realise it was the best model at the time. While Jobs approved the iPhone 6 design ( or a "bigger screen" iPhone ), he died during the iPhone 4 era. When Apple was about to repeat the same mistakes as it did in the 80s /90s.
As if Steve made iPod to only buy or listen music on iTunes. He got rid of Music DRM, single handedly.
Now, of course, it's all different, and his blockchain surely is going to revolutionize the world: efforce.io /s
What they benefit from is selling 1,000$ phones at a 30+% profit margin, because for the average consumer they simply work better. Which actually aligns incentives between customers and Apple quite well.
Unfortunately Apple doesn't break out profit per category but we know that their net income for 2020 was $58 billion [2]. As far as I'm aware we don't know operating costs for the App store, but I think its fair to say that the portion of the ~$19 billion that is profit is far from being "peanuts".
[1] https://www.cnbc.com/2021/01/08/apples-app-store-had-gross-s...
[2] https://www.macrotrends.net/stocks/charts/AAPL/apple/net-inc...
That ~19B in 2020 is before CC fees on 64B or internal expenses. App stores have a lot of customer service and charge backs on relatively tiny purchases. Actually reviewing apps isn’t cheap either, and all the relevant IT adds even more expense.
Further they upped the developers cut to between 70% and 85% from the flat 70% in 2020. So sure they might make 3-5 billion from the App Store in 2021, but that’s like 2% of total profits.
> That ~19B in 2020 is before CC fees on 64B or internal expenses. App stores have a lot of customer service and charge backs on relatively tiny purchases. Actually reviewing apps isn’t cheap either, and all the relevant IT adds even more expense.
I don't disagree with any of that, but I don't think its anywhere near 2/3 of revenue after developer split. I don't have any evidence for that because Apple is very secretive about those numbers, but I think level with which they protect that information is evidence on its own. if Apple were making a piddly 3-5 billion on $65 billion in gross revenue they would be screaming it from the rooftops to (rightfully) justify their 30% cut as being reasonable.
> Further they upped the developers cut to between 70% and 85% from the flat 70% in 2020.
the app store is extremely top heavy with top devs being responsible for a huge amount of the revenue. The policy is great for small devs but the aggregate split is probably still much closer to 30% than it is to 15%.
Apple clearly wants to profit from the App Store, but just as important to them is maintaining the ecosystem and the mountains of cash iOS provides when change means risk.
You can bet Apple negotiates hard on that fee. It wouldn't surprise me to learn they are paying 0.1%.
[1] https://www.fool.com/the-ascent/research/average-credit-card...
https://usa.visa.com/content/dam/VCOM/download/merchants/vis...
So you assume they can do all the stuff I just mentioned for 0$ and changing their fee structure had no long term impacts on profits.
Also your math doesn’t work out if 5% of 64B = 3.2B, though 25% or 64B is 16B. Not that actual CC fees are 5%, or that their old revenue model is relevant any longer.
It’s those stupid game ISPs they make all the money off. Smurfberries and pseudo-gambling and such.
Ruined the App Store and iOS gaming, but it’s so insanely profitable it will never go away.
Some fairly large peanuts!
And that revenue is basically pure profit as it doesn’t require the creation of any actual physical hardware either.
> Apple said Monday that it paid developers $60 billion in 2021, a figure that suggests that App Store sales continue to grow at a rapid clip.
0: https://www.cnbc.com/2022/01/10/apple-implies-it-generated-r...
I think that anyone who thought about this for even a second would come to the conclusion of "It almost certainly doesn't cost anywhere near the amount of revenue that comes from it".
So the answer is, probably not a lot, compared to revenue.
I could expect them to be moving multiple terabytes of data per hour.
However, anyone can seed from any system and that lots of people have unlimited plans and/or good wifi.
You could have a static store app with the phone manufacturer providing a feed with names, descriptions, pictures and checksums. Everything else could be distributed over a p2p network. Unpopular apps could be slow to download with the developers server having to patch holes to keep the file alive. Popular apps would have usable numbers to hint at their popularity.
Most apps need internet anyway. (Billing wouldn't be a problem.) I see a thousand pages arguing hosting for an app costs between 70 and 320 per month. I have no idea how true that is or how far apps can live from the average.
It does seem logical to assume with a reasonably smart distribution scheme p2p could also reduce that bill for somewhat more dynamic content.
I'm really impressed by how many useful and fun mobile apps were created. In the 90's I thought nothing was worth using on a mobile device. I was very wrong about that.
I now think it is equally wrong to think the 30% is not dramatically reducing interest in mobile development. Personally I wouldn't touch it with a 6 foot pole. I do web apps that are like websites, they have very limited access to the features of the device.
While I applaud these new regulations it is kinda lame it took them this long.
Imagine how loud the screams would be if they tried to decentralize app distribution.