This is what beats the heck outta me. A company that is sitting on nearly 150B in cash somehow feels the need to pinch 30% commissions from developers till date. I understand this as an initial business model. I mean a 15% reduction in app revenues is not even a rounding error in Apple's P&L. What the hell are they thinking. The goodwill that they'd earn from devs will go a long long way and if they signal that their share will eventually go to zero over a period of 10+ years, that'll get more devs to embrace iOS. I fail to understand the current leadership at Apple.