1. Boeing was running multiple studies to replace the 737 -- and possibly the 757 with the same plane -- https://web.archive.org/web/20090615055919/http://www.flight...
2. Boeing Chairman President and Chief Executive Officer Jim McNerney in 2011 February said
> We’re gonna do a new airplane. We’re not done evaluating this whole situation yet, but our current bias is to not re-engine, is to move to an all-new airplane at the end of the decade, or the beginning of the next decade.
For source, put that quote into Google, it's everywhere.
3. Less than a year later, Southwest Airlines bought 150 of this very re-engineered plane. The 737 replacement plane disappeared. The 757 still has no replacement, twenty years after it was canned. The hole this created for the above 200 seats segment is well visible: https://i.stack.imgur.com/Qc47G.jpg (I posted this image to SE after digging it out of some ancient blog post)
4. The MCAS system exists because SWA insisted on no retraining
> Not only did Southwest management not want their pilots who flew the earlier model 737 NG to have to train in a flight simulator for the MAX, they insisted to Boeing that even classroom training be off the table, the filing shows. Southwest insisted on a clause in the sales contract stipulating a penalty of $1 million per airplane delivered if that standard wasn’t met.
https://www.seattletimes.com/business/boeing-aerospace/legal...
Rumor:
It was Southwest Airlines threatening Boeing to buy Airbus instead if it delivered anything but a 737 to them that created the 737 MAX in the first place.
Now you know how far a single-plane airline would go to avoid buying a different plane.