Before feedly I self hosted TinyTinyRss for a while (kind of slow) and before that Google Reader. And before that Newsblur. I never paid for any of them and now I have more than enough paid subscriptions for stuff. Reading rss feeds just doesn't make it over the line of things I'd be willing to pay for.
Edit: I pay £10/month for Adobe Creative Cloud and get Photoshop, Lightroom, XD, Illustrator, etc. I pay ~£8/month for Office 365 and get Word, Excel, PowerPoint, etc. All massively rich and powerful tools. Why does feedly imagine I would want to pay £5/month to read rss feeds?