Putting aside the questionable nature of Groupon's IPO discussed ad nauseum here, this trick of only selling a very small part of the company in the IPO to keep price high by restricting supply seems, for lack of a better word, strange. So, I buy some stock at a price inflated by the lack of supply as the company puts 5% of itself out there. For the supply-restricted price to make sense, though, I have to believe that either the supply is never going to be expanded by the company putting more pieces of itself out there on the market, or that I'll get mine in dividends before that happens. (Or that I can unload it on another sucker, but for the sake of analysis I'm trying to discuss the real value in terms of dividends and percentage of company owned rather than the gambling side.)
Well, obviously I'm not seeing any dividends any time soon for something like Groupon. What happens when more of the stock trickles on to the market? (How much of the company will become available as employee stock options?) Or if Groupon puts another 5% out there? What happens when the supply expands?
It seems like this is the sort of trick that's only going to work for a little while.