Do people agree that corporations should respect the customs and values of the local people when operating their business there?

If yes, then Amazon is not "bowing", and it is The Guardian who is playing word games here. If not, then it would seem to imply that we are OK with western powers using their capital (instead of gunboats) to impose their ideology on other cultures in the world.

Now, one may argue that the customs and values of some countries are incompatible with those of the West and may even be considered "backward" to the point that western companies should completely withdraw from those markets because providing services to such markets equates to empowering those backward social values. That can be a fair assessment, but just remember not to blame them for "banning western companies" in the future.