Ah, this argument again. Simplicity rules.

I disagree. I like being able to set filters and granularity. I like having the option to give me the information I want, in the way I want it. I'm prepared to do the extra up-front setup to get the better end experience; I have hundreds of filters set up on my email, for example.

Don't give me forced simplicity; give me the option to tune it to my needs and give it the power to make it actually useful.