As it happens, I'm typing this in a mid-tier Vietnamese city of some fame as a beach resort. Coming out the War of American Aggression (as they call it here), Vietnam had a hardline Communist government and sub-Saharan Africa levels of poverty, with most people earning a dollar a day or less, but in the 1980s they finally started experimenting with capitalism. When I first visited this city in the early 2000s, there were a few hotels, but they catered almost exclusively to adventurous foreigners.
In 2022, the equation has been flipped completely on its head: the beach is packed side to side with highrises that could easily be in Miami or the Gold Coast, and 99% of the visitors here are now locals. This applies even at the top-end places like the Western chain hotel I'm staying at, which is completely booked out, and the expensive seafood restaurants: the one I ate at tonight was doing a roaring trade in imported Alaskan king crabs selling for hundreds of US dollars each. And for every hi-so there's 10 or 100 regular folks on company-sponsored getaways and the like, and behind every domestic tourist there's the local low-cost airline with its air crew and ground staff, the Grab (Uber) driver, the tour guide, the IT guy sorting out the hotel's networking, etc etc.