A lot of people noticed that you can become 'famous' online which will gain you the ability to sell a course, earn from content or get better jobs and opportunities due to 'influence'. And it works especially good if you can find a new framework/language/platform that you can write content about, since there is less content and you can get 'famous' faster.
And as such, it has become an endless race of trading off content quality for eyeball quantity - people write bullshit blog posts and ask silly or provocative questions on twitter that are easy to engage with, thus gaming the algorithms and getting more eyeballs on their content.
Then, in a nice little reference loop from hell, the 'lower ranked' influencers will like and share this content, leave comments such as 'Omg great article!' not because it is good, but because they know that by engaging with another creator with 'more influence' they can get more eyeballs on their content, making the creator think 'hey this gets eyeballs' so they create more content like that. And then others will copy what works for the 'higher ranked' influencers, thus creating a stream of similar content which the 'lower ranked' influencers will copy from and so on and so on. With so many cyclic references and no garbage collection, all we are left with is garbage itself.