Coupled with the concentrating monopolisation of the economy, this creates a phenomenon where helpless consumers are held at ransom: the ultimatum being that they either continue to be exploited in ever more devious ways, or to simply do without. Small businesses that spring up to fulfill the void are bought up quickly in order to squash any hope of real competition.
This is not an economy that works for ordinary people. Ordinary people does include temporarily embarrassed millionaires (and real millionaires, and startups and micro-businesses for that matter) on Hacker News.
The only people who are benefiting overall from these practices are major shareholders and those chasing endless quarterly growth targets.