I should listen to the whitewashing of an insider (who at least financially benefited from Juul’s rise, at worst was personally involved in some of the very shady campaigns), instead of looking at cold hard evidence like the fact that they paid schools in order to talk to school children directly about their “health benefits”? I should take their word that their marketing was highly incompetent and couldn’t achieve anything, yet somehow accidentally trumped all competition and got millions of kids hooked on their product, opening up a whole new market segment, which would be any marketing team’s wet dream? Fuck no.