It’s the legal equivalent of having the name “the” on NPM.
For example, sportswear that says "THE SPORTSBALL TEAM".
Frivolous trademark and patent lawsuits is a whole damn industry, built upon milking money out of people who cannot reasonably afford to go through an entire trademark/patent dispute without going bankrupt - so they either give up what could potentially be a completely valid use case, or pay some sort of licensing fee they don't need to.
I mean that prior to the granting of this trademark, OSU could not send lawyers my way if I put "THE" on a hat. Now they can.
>Of course frivolous lawsuits and asymmetrical legal costs is a general problem of many modern legal systems, and I'm fine with general arguments about this problem.
General arguments are usually bolstered by specific examples.
>But this is clearly being presented as some extreme ridiculous example of a bad trademark, when it's very much not.
I find it worrisome that so many people think trademarking the word "THE" is somehow not a bad trademark.
What the hell do you consider a bad trademark, if not just the word "the"?
No, prior to the granting of this trademark it was still physically possible for their lawyers to threaten you. They wouldn't have had any legal standing, of course, but they still won't have any legal standing unless your products are likely to confuse consumers.
> General arguments are usually bolstered by specific examples.
Yes, but this is not a specific example of the general argument.
> I find it worrisome that so many people think trademarking the word "THE" is somehow not a bad trademark.
It is not a bad trademark. It is a mark that in some specific circumstances (specified in the trademark) is likely to lead consumers to believe a product's origin is Ohio State University. In those circumstances, it's absolutely reasonable to enforce the trademark. In any other circumstances where consumers are not likely to be confused about the product's origin, no trademark violation has occurred. Again, this is how all trademarks work.
> What the hell do you consider a bad trademark, if not just the word "the"?
One example of a bad trademark would be a mark that does not indicate to consumers anything about a product's origin.
Someone successfully trademarking an already established generic term. Someone trademarking a web framework called REST for example.
*even if you don't see the need for a trademark system, what matters is whether a majority of everybody else does, which it's pretty easy to see they do in a consumerist society.
It would be an issue if the shirt was only THE in all caps, and nothing else. And even then it might not be an issue if it were in pink and orange (although it still might).
The analogy with npm works: thesportsballteam is a distinct package.
[1] https://www.nbc4i.com/wp-content/uploads/sites/18/2022/06/th...
[2] https://tsdr.uspto.gov/#caseNumber=88571984&caseType=SERIAL_...
It feels like half the people replying here have never been the victim of over-zealous patent and/or trademark lawyers before.
OSU just needs to sue whoever puts "THE" on whatever they want, claim that it will confuse people, and then the poor bloke who put "THE" on his coffee mug or whatever has to spend thousands of dollars proving to the courts that a coffee mug wont be confused with a football team. And of course it would never be confused for a football team. Yet, they still have to go through the motions, spend the money, or cease & desist. It happens frequently, frequently enough that there are lawyers specifically known for patent and trademark trolling!
[*]: Fair use nonwidthstanding