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I have a hard time with english (mostly US) speaking people that pronounce it "aivo". It's actually like "avocado" "avo".

The creator of GIF file format spent years trying to get people to pronounce it JIF. You know, just saying... It didn't work.

Besides, EEEY-vo is more fun to say than UH-vo.

Haha. Your statement is 100% correct!