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Tito was a dictator with all what that means, but he remains popular in large parts of former Yugoslavia. The main exception being the Albanians.

Anecdata: I remember a poll where something like 4/5 of the Serbians asked considered life better under Tito than life in 2010: https://balkaninsight.com/2010/12/24/for-simon-poll-serbians...

Even Albanians. I know many Kosovar Albanians, and they all praise him. Heck, even Albanians I know think highly of him.

Which is stroke of luck for him. He started off as brutal stalinist but then had the good sense to lack center and play the big power against each other.

I am not so sure. The older folks would be full on it, but they are not the target group. The younger could be interested in a (hipster) ironic way.

Don't know. How well would a car named 'Che' sell in different Sth American countries?

In Yugoslavia, there was a slogan in the 80's: "After Tito, Tito".

You’d be surprised.

It was my first thought when I saw the name

He's very popular in the Balkans. Even the Croats I know respect him. And the third world loves him.

That doesn't change the fact that he was a brutal commie. But a sensible one at least.

XD!