If they didnt have such a crappy web experience, I would probably just use the native web page and see some ads.
So its actually driving people away to alternatives that reduces their revenue. Crazy...
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Dear Reddit,
What a coincidence. You've stopped allowing third-party apps to have access to your API, and I've stopped visiting your site.
Sincerely,
A Former User
Reddit will turn into a bad TikTok clone and probably die off to the real TikTok if too many people like us leave
I'm pretty sure they made the math, and that's the reason old-reddit and the API are still alive despite the many threats and deadlines they published for taking them out.
In fact, I would not be surprised if most deep content come from those (despite most users not even knowing about them), because the new interface and the app are both extremely focused on shallow stuff.
It is, however, true that they've been slowly adding features that can't be accessed via an API, so I think the more likely scenario is that they'll just try to make third-party apps artificially less competitive, betting that it might add up long term.