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I advise you that I will never watch a video. Video is a painfully slow and unwieldy format for transmiting information. It is occasionally useful for specific kinds of instruction or demonstration, but I don't think your service is better served by a video than by searchable text.

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Hi Joe! Never is a strong word. Can I ask you to make an exception and still watch the video? They are very short, a minute or two at the most, straight-to-the-point kind of the video. They're hosted on my site, it's not YouTube, there's no audio, there's no talking heads, there's no animation. Just a screen recording to show what it is quickly and clearly. You can imagine it as if I shared my screen with you.

I think the op is trying to say that your site should have some other way to grab people's attention besides a bunch of videos because a large number of people will never click the play button

One solution for you: convert them to autoplay gifs

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