Part of the problem is that people have been conditioned into accepting this weird binary division between Work (measurable, institutionalized, subordinate labor) and Not-Work (everything else) that doesn't exist in healthy societies.

The kibbutzniks worked a lot harder than U.S. office workers, but didn't have the problem of alienation and the epidemic of mental ill-health (plus chronic inflammation, obesity, et al) that we have.

Almost all of us want the institutional, authoritarian nightmare we call "Work" to die, and it's past high time that it does... but, unfortunately, we've been stripped of our imagination when it comes to the question of how work (that is, useful activity) will get done without it.